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William Gould was born in Lakewood, Ohio in 1930 and began working as an architect in Cleveland starting in the late 1950s, serving on Cleveland's Planning Commission for a period early in his career. In this 2006 interview, Gould talks extensively about the development of Downtown Cleveland, discussing the 1959 Downtown Plan on which he worked, as well as earlier plans to install a subway beneath Euclid Avenue. In addition, he discusses Cleveland's Euclid Avenue, recalling past memories of the street and discussing the contemporary Euclid Corridor Transportation Project. He cites the decline of retail and residential structures on Euclid Avenue as a major cause for its decline and suggests a major rebuilding plan for the street. Gould also stresses the importance of Cleveland's artistic community to the vitality of the city and urges city leaders to be more creative in coming up with ideas for Cleveland's development.