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Jeff Moreau, owner of Sweet Moses, discusses the merits of owning a business in the Detroit Shoreway Gordon Square Arts District. He provides, in rich detail, his creative process in constructing the atmosphere of his authentic 1920s-30s soda fountain and treat shop. He further shares his hopes for the Gordon Arts District, Detroit Shoreway as a whole, and the future of his successful business. Moreau has found community engagement gratifying. He took his dream of owning a small business and turned it into a destination which encourages further economic investment into the neighborhood and helps sustain the essence of what made Detroit Shoreway a neighborhood in the first place.